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Would you have bid more had you known you would not win at your current bid?

If the answer is:

No, You're not doing anything 'wrong'. The going price is just beyond what you are willing to pay.

Yes, You are not entering the Max you are willing to pay. Don't bid for a bargan and hope to win. Bid for a win and hope for a bargan.

Luck to ya, and to the forum.

p.s. Since you can't see the winners true MAX, you don't really know how much higher you would have to go.
You should be congratulated, because if you're losing most of your auctions, you know you're not paying the market price (or more) for anything.

I expect to lose nearly all the auctions I bid on. The 5% I win I get at very very low prices. Sometimes I'm embarrassed by this, and a couple of times I've had pity on the seller and asked him if he wanted to cancel the whole thing and relist it. I'm serious.

There's a lot of randomness in ebay final prices, and the same item that sells for $200 today may sell for $50 next week. If you're not in a hurry, you can decide the price you want to pay. You can get whatever you want on ebay tomorrow, but you'll pay through the nose for it. On the other hand, if you can wait a few months, and set up your bidgroups once a week, you can often get your item for less than half its market value.

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