You will have to leave out the words SNAP ON for it not to get cancelled.
Its called Search Manipulation and I got stung for it last week, mine was a *not-enough-sleep-when-typing-mistake* LOL.
I had mentioned a well known clothes brand in the title, and in the description, described the item as being a different brand.
In the past I have been done for listing UGG Style boots, when they werent UGG brand.
Thing that annoyed me was that there were 3 other listings using UGG when they shouldnt of straight under mine...but mine was the only one cancelled LOL. Thats ebay for ya
The seller in that link is in DEFINATE violation of search manipulation and you could report them to the appropiate VERO site (Snap On's Site) or just ebay direct.