Certain auction items are geared to the housewife, others to membes of the work force, and many times -- like a high ticket item -- may require the decision of more than one person to make a bid.
If your product is geared for the housewife, start and end your auctions in the morning. What time in the morning? Since many Ebay buyers are located in the Pacific Time Zone as well as the Eastern Time Zone, you will want to start your auction early in the morning. To hit the Pacific Time Zone at 10 A.M., start your auction at 7 A.M. in the Eastern Time Zone. This will reach the other time zones (Central and Mountain) at 8 A.M. and 9 AM. Keep in mind, all auctions end at the same time they start.
Use the evening hours to list items for the working families and the major ticket items (for those folks who need to make a joint purchase decision of the larger amounts).
Which days of the week are the best? The best I can say about my auction success is that I have narrowed it down to Tuesday, Wednesday and Thursday evenings for when I want my auctions to start and end.
So, if I list on Tuesday, Wednesday or Thursday evenings, then I will run a seven day auction. If I want to list on a Sunday evening, I will list the item for a 3 day auction to end on Wednesday evening. These days don't work for everyone, though... it depends on the type of product that you're selling and the type of customer that you're targeting. Chart your own data for your specific categories and you will soon see a pattern develop that works the best for you.
Which months are best? The best months are January to the middle of June, then from the middle of September to the middle of December. The in-between months are the traditional vacation months. Don't get me wrong, it just slows down in that time frame. I also find the week after Christmas to be a very good exposure period with all the new computers being hooked up on Christmas day, and with many people who take time off work to spend with their families.
If you have had different results that you would like to share, then we'd love to hear about them.
Happy Ebaying!
Tony Zink
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