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Why did I lose an auction to a lower bid?

I recently placed a max bid of $672.11 for an item on EBay and lost the auction to a bid/price of $665.00. I thought from what I've read on EBay that my max bid didn't have to be above the next bid increment to win, only $00.01 above the next highest bid. So how did the item sell for $7.11 less than my max bid? I apologize if the answer is obvious, I'm a newbie to this process.
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