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Seller secrets?

There's something that I find curious about eBay sellers that maybe I'm uninformed about some eBay rule.

I've had a little experience with mail-order and one of the marketing RULES in that business is to ALWAYS include some sales flyers/product information about at least SOME of the other items you have with every order you ship out. The theory is that once the customer sees the quality of the gizmo you've shipped them and the quality of your service, they will be more inclined to reorder more gizmos and may also be interested in ordering a couple of your widgets and maybe a whozit or two! It seems in all the ebay purchases I've made, the seller/shipper hardly ever includes any paperwork at ALL, much less additional sales info! Is there an eBay rule against this practice?

I would be interested to hear some thoughts/opinions. Thanks!

Jabbergah                                                    
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