Steve - at issue is the ability of AS to deliver accurate snipes that are accepted by Ebay at the snipe time indicated by the person paying AS to so do. Many ebay bidders who manually snipe do not understand the system and do not bid their maximum, but instead react to bids by placing higher bids. When the AS system does not accurately gauge the ebay lag time and sends bids to ebay too early, ebay recieves my bid too early, and others have time to view and respond to my bid with a higher bid. A bid that they would have never made had the AS system correctly calculated the time at which my bid would need to be sent to ebay so as to result in a last second bid acceptance. So this is not a matter of bidding the most you are willing to pay.